SaaS Platform Website — 250% Increase in User Engagement

The Challenge

Beckett shipped a genuinely great product analytics platform, but their marketing site sold it like a spreadsheet. Free-trial signups had flatlined despite growing paid traffic. Bounce rate on the pricing page hit 82%. Sales calls opened with 'wait, so what does the product actually do?'

Our Solution

A product-led marketing site with interactive feature demos, use-case pages built around real customer jobs-to-be-done, a pricing calculator that let prospects self-qualify, and a redesigned free-trial funnel that got users into the product in under 90 seconds.

Implementation

5-week engagement in tight collaboration with Beckett's product and growth teams. Motion prototypes in Figma, then build in React with animated feature blocks, embedded Loom-style walkthroughs, and Segment analytics on every CTA to measure funnel health in real time.

The Results

• ★ Free-trial signups up 240% within 60 days
• ★ Time-to-first-value in the product down 55%
• ★ User engagement (sessions per user in first 7 days) up 250%
• ★ Pricing page bounce down from 82% to 34%
• ★ Paid CAC down 38% at the same ad spend