E-commerce Website Creation — 300% Increase in Online Sales

The Challenge

Rossi Jewelry, a family-run atelier with a strong Milan boutique, was invisible online. Their previous site was a slow, template-driven Shopify build with unflattering product photography, a clunky variant selector, and a checkout that lost 68% of shoppers between cart and payment. Google Search Console showed almost no impressions for high-intent terms like 'handmade Italian rings' or 'artisan gold necklaces', and their paid social was burning budget driving traffic to pages that couldn't convert.

Our Solution

We rebuilt the store from the ground up on Shopify with a custom theme designed to feel like walking into the physical boutique. Editorial product pages, cinematic photography direction, a materials-and-craftsmanship story on every SKU, one-page checkout, and a fully responsive experience tuned for mobile Instagram traffic — where most of their audience discovers them.

Implementation

The engagement ran 6 weeks. Week 1: strategy, photography direction, and information architecture. Weeks 2-3: design in Figma with three revision rounds. Weeks 4-5: build in Shopify with custom Liquid components, Klaviyo integration, and a rewritten checkout. Week 6: technical SEO, schema markup, and a controlled soft launch to warm traffic before the paid push turned back on.

The Results

• ★ Conversion rate up from 1.2% to 3.8% — a 217% relative lift
• ★ Online sales up 300% year over year in the first quarter post-launch
• ★ Average order value up 60% thanks to editorial upsells
• ★ Organic search traffic up 4.5x within 90 days
• ★ Mobile checkout completion up from 32% to 71%